Big Ideas,
Real Impact.

Driven by curiosity and built on purpose, this is where bold thinking meets thoughtful execution. Let’s create something meaningful together.

  • Company workshops, research, concept development, leadership and oversight

    EVOLVE CAPABILITIES

    I first worked with this Canberra based Defence Consultancy to bridge the gap between how they want to be perceived and how they show up in the world that differs from industry stereotypes: human-centric and quirky. After getting to know the personality of the brand, I led the redesign of their identity system to inspire their workforce.

  • Research and analysis

    THUC DO

    I guided Thuc’s repositioning from Fiction Agency to Thuc Do, clarifying her evolution from studio brand to distinctive personal authority. The new positioning centres her as a strategic, multidisciplinary creative partner—where craft, intellect and intent move in lockstep.

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